Advertising the American Dream – FB2 download – 9780520058859

[Michelle Allen]

Advertising the American Dream
Making Way for Modernity, 1920-1940
by Roland Marchand

❗ Advertising the American Dream — READ MORE ❗

• Author: Roland Marchand
• Genres: history, academic, sociology, economics, business, art, american
• Format: paperback, 472 pages
• Publisher: University of California Press
• ISBN: 9780520058859 (0520058852)
• Release date: September 16, 1985
• Language: english

About The Book

It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new ways to play on our anxieties and to promise solace for the masses.

As American society became more urban, more complex, and more dominated by massive bureaucracies, the old American Dream seemed threatened. Advertisers may only have dimly perceived the profound transformations America was experiencing. However, the advertising they created is a wonderfully graphic record of the underlying assumptions and changing values in American culture. With extensive reference to the popular media — radio broadcasts, confession magazines, and tabloid newspapers — Professor Marchand describes how advertisers manipulated modern art and photography to promote an enduring “consumption ethic.”

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